This refers to promotional video video games, typically browser-based or smaller downloadable titles, that have been created as a part of advertising campaigns. These campaigns usually concerned the Dr Pepper tender drink model and the Sonic the Hedgehog online game franchise. They served as a type of cross-promotion, leveraging the recognition of each manufacturers to succeed in a wider viewers. An instance can be a easy platformer the place Sonic collects Dr Pepper bottles.
The importance of those promotional efforts lies of their capability to reinforce model recognition and create optimistic associations. By providing a playable expertise that includes beloved characters, they offered a memorable interplay that might affect client habits. Traditionally, such partnerships have been a standard technique for manufacturers looking for to faucet into the gaming market and join with youthful demographics.
