The phrase denotes shops, primarily on-line, that share similarities with the fast-fashion retailer Nasty Gal. These institutions typically function stylish, reasonably priced clothes geared toward a younger, fashion-conscious demographic. As an illustration, retailers with a concentrate on edgy, modern designs and aggressive advertising and marketing methods may very well be described by this phrase.
The importance of figuring out these various sources stems from a number of elements. It permits shoppers to broaden their buying choices, uncover various kinds, and probably discover higher pricing or improved customer support. Traditionally, understanding the panorama of comparable retailers has been helpful in adapting to altering style tendencies and market calls for.
