This entity is a company based mostly in Oxford that focuses on journey experiences diverging from standard tourism. Its actions focus on providing distinctive and sometimes sustainable or ethically-minded journey choices. Examples embrace journeys designed to attenuate environmental impression, help native communities, or discover lesser-known areas.
Such an method to journey fosters cultural change and promotes accountable exploration. Its historic relevance lies within the rising consciousness of the impacts of mass tourism and the will for extra significant and sustainable journey experiences. This advantages each vacationers searching for genuine adventures and the communities they go to, fostering financial development and cultural preservation.