The inquiry facilities on whether or not a big house enchancment retailer adjusts its costs to align with these provided by a significant on-line market. Particularly, it investigates if a buyer can current a cheaper price discovered on Amazon.com for a product additionally offered at The House Depot and obtain the identical worth on the brick-and-mortar retailer or on-line platform of The House Depot. This observe, often called worth matching, goals to offer prospects with aggressive pricing no matter the place they select to buy.
Worth matching, when provided, advantages customers by eliminating the necessity to store round extensively for the most effective offers. It additionally permits retailers to retain prospects who may in any other case be tempted to buy from opponents providing decrease costs. Traditionally, worth matching insurance policies have developed as a response to elevated competitors from on-line retailers and a want to keep up market share. Its existence permits customers the opportunity of speedy gratification versus the delayed gratification of ready for an internet cargo, probably incentivizing a brick and mortar buy on the matching worth.